Micro-Influencers vs. Mega-Influencers: A Data-Driven Guide for Brands In a world saturated with digital noise, brands are constantly looking for more human, relatable, and impactful ways to reach their audience. One powerful way they’ve discovered? Influencer marketing. But as this strategy matures, a question keeps resurfacing: should your brand invest in micro-influencers or mega-influencers? Both [...]
